Sony is introducing the highly anticipated world’s first 200Hz LCD Television to Australia. 

The BRAVIA Z4500 LCD Television series will be available in 40”, 46” and 52” screen sizes.It incorporates the groundbreaking technology – Motionflow 200Hz – for the fastest frame rate available on an LCD Television .

Moving pictures on TVs are created by showing a sequence of still images (or frames) in quick succession. Motionflow 200Hz technology creates three additional unique frames for every original frame, increasing the typical frame rate from 50 to 200 per second.

  A complementary image enhancement technology called IB (Image Blur) Reduction boosts the sharpness of the final picture by improving the original, frame by frame, before it is processed by Motionflow 200Hz.The result is the smoothest and clearest motion reproduction ever to be achieved by an LCD TV BRAVIA Engine 2 is even better at reproducing realistic black, depicting objects with impressively lifelike depth and detail, removing blemishes or 'noise' from the picture and delivering that trademark vibrant BRAVIA colour.

Whether allowing you to see the fine detail of a panning shot or viewing the ultimate in smooth motion clarity for sports, Motionflow 200Hz sets new standards in image quality and enjoyment. Watching any fast-moving action, particularly sport, is super-smooth and more life-like than ever before thanks to this world first technology from Sony. BRAVIA LCD Televisions continue to introduce unique picture quality improvements to deliver home entertainment